PCWorld

PCWorld October 2010

Thesis
PCWorld gives general information on various things tech oriented such as good deals on computers, comparisons of E-Readers, and looks at myths surrounding the tech world, such as if Interner Explorer is really as unsafe as everyone says it is.



Brain:
The NEOCORTEX is used a lot due to having to read.  There are also a lot of things you have to think about such as deals on computers and if you really need these electronics.
The LIMBIC brain is used through the various pictures, mostly in ads, but also in articles.



Five Facts:
1) It's first issue was in March of 1983.
2) PCWorld offers a lot of free trial downloads from their website.
3) Expensive HDMI cables are no better than cheap cables.
4) New Intel and AMD Processors automatically overclock themselves.
5) According to Symantec's Security Threat Report:  Firefox has the most vulnerabilities for 2009, followed by Safari, IE, and Google Chrome with the least.

Trends:
CONVERGENCE is a trend utilized by PCWorld, not only is it available in print, but their website is also quite extensive and features a wide variety of information.  The magazine also supports the growing trend in technology with articles on Smartphones and other devices.  The things they promote also go into the TECHNOLOGICAL SHIFT, and a PERSONAL SHIFT from personal to participatory.

Principles:
TRADE OFFS: PCWorld does reviews of many pieces of technology.  They show the pros and cons and try to convince the consumer to either buy or not buy it.

Techniques:
SIMPLE SOLUTIONS: Saying that certain programs or pieces of technology can make certain aspects of using technology or your life easier.
PLAIN FOLKS: Reviews of things by people working at PCWorld.
SCIENTIFIC EVIDENCE: Comparing items by doing tests on speed, price, and other attributes.